चाहे आप एक पेशेवर फ़ोटोग्राफ़र हों या शौकिया, क्या फ़ोटोग्राफ़ी प्रिंट बेचकर अपनी छवियों से कुछ पैसे कमाना अच्छा नहीं होगा?
इन दिनों, अपनी तस्वीरों की बिक्री शुरू करना आसान नहीं हो सकता है। लेकिन आप कैसे जानते हैं कि फोटोग्राफी के लिए कितना शुल्क देना है या आपको किस मूल्य निर्धारण संरचना का उपयोग करना चाहिए?
हमारे पास जवाब है। यह लेख फ़ोटोग्राफ़ी प्रिंटों का मूल्य निर्धारण करने के बारे में एक मार्गदर्शिका है।
क्या आप केवल प्रिंट बेचना चाहते हैं या फोटोग्राफर के रूप में काम करना चाहते हैं?
एक प्रिंट बेचने से पहले पहला कदम यह तय करना है कि आपका व्यवसाय मॉडल क्या है।
- क्या आपका एकमात्र उद्देश्य प्रिंट बेचना है?
- या आप एक फोटोग्राफर के रूप में काम करने और अपने काम के प्रिंट बेचने की उम्मीद कर रहे हैं?
यदि आपका एकमात्र लक्ष्य प्रिंट बेचना है, तो आप उन तस्वीरों को कैप्चर करने पर ध्यान केंद्रित कर सकते हैं जिनके प्रिंट के रूप में बिकने की संभावना है। यदि आप एक फोटोग्राफर के रूप में काम कर रहे हैं, तो आपको विशिष्ट छवियों का चयन करना पड़ सकता है जो एक प्रिंट के रूप में काम करेंगे।
यह परिभाषित करने में मदद करेगा कि आपका फोटोग्राफी व्यवसाय कैसे संचालित होगा। लेकिन यह भी कि आप क्या फोटो खिंचवाते हैं और अपनी कला की कीमत कैसे लगाते हैं।
यदि प्रिंट बेचना आपका मुख्य व्यवसाय मॉडल होने जा रहा है तो आपको प्रिंट के लिए छवियों का एक बड़ा संग्रह बनाने की कोशिश करनी होगी।
लेकिन अगर आप इसे केवल एक अतिरिक्त आय स्ट्रीम के रूप में देख रहे हैं तो आप अधिक चयनात्मक हो सकते हैं।
तो यह पता लगाना शुरू करें कि आपका व्यवसाय मॉडल क्या है ताकि आप यह पता लगा सकें कि आप अपनी फोटोग्राफी कैसे बेच सकते हैं।
How to Find Out What Sells
You might have the best photos. But if nobody in your local market wants to put them on their wall, then your print business isn’t going to last long.
That doesn’t mean that a photo that isn’t selling isn’t a great photo. It could be that it’s not suited for prints.
What do most people like hanging on their wall? Beautiful landscapes, iconic cityscapes, famous places, abstract, fine art, wildlife or nature photography.
These are some of the types of photos that tend to sell well.
If you want to make a decent amount of money selling prints, try to learn what sells and what doesn’t. Go onto print sites and see what sort of imagery they have. Some may even have reviews or star rating systems.
You should also check what the average photography rates are on these sites that are selling prints. Try to figure out if there is any pattern to it and how it fits into your photography.
If you are a wildlife photographer look at what sort of wildlife photos sell and for how much.
Why You Should Only Sell Your Best Images
Once you are ready to begin, you need to detach yourself from your photography and think like a photo editor.
A photo might have taken you a whole lot of planning, persistence and determination. But that doesn’t mean anything to a customer looking for to buy a print.
Only choose photos that you feel are likely to sell and at a good price. Remember, you want to make money from your prints. You should try to sell photos that might be seen as the most “valuable”.
This editing process also involves making sure that the photos are technically perfect. That means they are sharp (unless not intended to be for artistic reasons), correctly focused and free of any dust or debris spots.
It doesn’t matter whether you’re a wedding photographer, a portrait photographer or a travel photographer. Technically imperfect pictures won’t sell.
Any that aren’t could result in a return, refund and an unsatisfied customer.
How to Present Your Photo Prints
This is where things get interesting. There are so many options these days in how you can print your work.
There are a variety of papers, sizes, finishes, even materials like metal and frames. Each one will come with a different cost.
Before deciding on how much to sell your prints for, you need to figure out what your costs will be. This is the basis for any business. Work out your costs, then add in your profit margin.
It might be tempting to use the cheapest option. But keep in mind that you want to ensure that someone sees the value in buying your prints.
If they are printed on flimsy poor quality paper, would anyone want to pay a premium to buy it?
On the other end of the scale, if your print costs are so high that someone has to pay a lot of money to buy one of your prints, is it going to sell?
Remember to factor in things like VAT (if applicable) and credit card fees into your costs as well as shipping costs. These can add a huge expense to each print which if not factored in could mean a loss on each sale.
Start by contacting your printer of choice. Get them to send you a set of quotes based on whatever printing and finishes that you desire.
You can also request samples to help you decide the right materials for your prints.
Is Your Print a Limited Edition?
Another factor that could add extra value to your photos is if it is part of a limited edition set of prints. Of course, it helps if you have a bit of a reputation in your field or if your images are unique.
But a limited edition print means that there are only a certain number of prints available and once sold out then no more are available to buy. And the print’s price can be higher.
This also means that once sold out then you won’t be able to make any more money from prints on that photo.
How to Price Photography Prints
Once you have your hard costs, you can then put in place a logical profit mark up. Rather than randomly picking numbers out, work out a percentage that will suit you.
Having done your research you should have a good idea of what a similar product will cost a customer if bought on another website. Checking local businesses for their price points is a good start if you don’t know this.
Now it’s time to put everything together for your photography price list.
Let’s say that you are looking to sell small 3×5 photo prints. Your prints cost will be $5 each. Shipping is going to cost another $7. Your bank fees mean another $5 in costs. So in total this size and spec of print will cost you $12. This will affect your print prices.
This is the least that you can sell this print for to ensure you are not making a loss.
To make a profit you can then decide a percentage to add on. This could be anything you like. But remember a print is only worth how much people are willing to pay for it.
So if you decide to add a 400% markup, ask yourself if you would be willing to pay $50 for your 3×5 photo prints?
What If the Print Doesn’t Sell
OK, so that $50 3×5 print hasn’t sold any. Could it be the photo?
Yes, it might be that this particular photo isn’t right for print. Or it might be that it’s too expensive. Especially if a similar print is available on another website for a lot less.
You can continue because this is how much this photo is worth. There’s nothing wrong with this attitude. As long as you accept that it might be a while (or even never) until you see a sale.
The other option is to reduce the price. See if that makes a difference.
If you adopted the same markup strategy on all your prints and nothing is selling, then it might be fair to say that the price is too high.
But if this is the only one, then it could be that this image needs to be reduced.
Like any other avenue in photography, selling prints is hard work. There are lots of other photographers and businesses all battling for the same customers.
Ultimately the quality of your photos and your reputation will determine how much you can charge for photos. That’s why famous photographers out there can charge thousands of dollars for a photo.
But if you have quality work you will be sure to find people willing to pay for your prints.